my friend doug is easing into his new role at MGM Mirage as technology coordinator for permission-based email campaigns. to this end, he created emailcrew: aspires to be to email marketing professionals what A List Apart (ALA) is to web design professionals; a forward-thinking resource for the responsible yet effective design and distribution of content. Where ALA focuses on the browser, EmailCrew will focus on the email client and the tools and techniques used to deliver opt-in, permission-based, rich-media email campaigns.

it will be interesting to watch this one unfold with pundits declaring the death of email.