action vs activity

Action is what achieves our goals, moves our business and personal lives forward, produces what we want out of life and actually gets the job done. It is immensely rewarding but is also very likely to be difficult and challenging.
Activity is all the things we fill our lives with in order to avoid taking action. Strangely enough activity often looks better than action to our colleagues or even to ourselves. If you are an executive or run your own business then productive, focused thinking must be one of your action priorities. Unfortunately thinking often appears to be “lazy”, compared to making phone calls, dealing with email, attending meetings and generally rushing around.

says mark forster, and peddles time-management techniques. i like his attitude already..

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